Reportage
Inside Unrack’s bet on building elite sports equipment in India
India’s elite athletes train with equipment that is meant to be replaced. A Bengaluru-based manufacturer is betting that coaches and not procurement will change that logic
Reportage
Reportage
Indian football’s impossible restart
How the ISL is attempting to rebuild in 39 days what took a decade to construct
Reportage
Inside Ten x You: How Sachin Tendulkar is rethinking the cricket shoe
What happens when India’s greatest cricketer treats footwear as an engineering problem, not an endorsement
Reportage
Inside cricket’s $3 billion workaround
The broadcaster finds itself trapped in a $3 billion contract it can’t afford and can’t exit. The workaround taking shape will determine whether Indian cricket’s decade of growth was sustainable or inflated.
Exclusives
Inside Dream Sports’ post-RMG metamorphosis
India’s online real-money gaming ban vaporised Dream11’s profit engine. Next week, the company relaunches with a radically different design. The State of Play has exclusive details on what comes next.
Exclusives
Exclusive: Lucknow Super Giants close in on $200 million fund raise
UK-based investor group negotiating a minority stake in the IPL franchise in one of the league’s largest recent equity deals
Reportage
The race to own India’s premium endurance boom
Hyrox and Ironman have revealed a premium fitness consumer that always existed. The race now is to build the infrastructure before others move in.
Analysis
The business behind India’s Women’s World Cup win
India’s World Cup win was the result of years of incremental reform, steady investment, and a league that treated women’s cricket as a business worth building.
Reportage
Coaching Beyond: Meet Indian cricket’s coaching whisperers
While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were studying another problem: who coaches the coaches? Their answer is now reshaping how cricket is taught across the country.
Reportage
The calculus of sport: How BKT built a global brand off the beaten path
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.