Reportage
Indian football’s impossible restart
How the ISL is attempting to rebuild in 39 days what took a decade to construct
Analysis
Reportage
Inside cricket’s $3 billion workaround
The broadcaster finds itself trapped in a $3 billion contract it can’t afford and can’t exit. The workaround taking shape will determine whether Indian cricket’s decade of growth was sustainable or inflated.
Analysis
The business behind India’s Women’s World Cup win
India’s World Cup win was the result of years of incremental reform, steady investment, and a league that treated women’s cricket as a business worth building.
Analysis
Decoding the RCB sale hypothesis
As Diageo looks to cut costs and refocus its portfolio, the RCB valuation offers a glimpse of how global consumer giants are learning to treat sport as an asset class rather than a marketing indulgence.