Reportage
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.
Editorial
Capital is flowing, franchises are multiplying, and participation is surging. But India's sporting infrastructure is being constructed in real time — and the gap between commercial momentum and institutional readiness has never been wider.
A weekly newsletter on the business of sport, written from India with a view of the world
